Organizations face four challenges. Three of these challenges have existed as long as organizations themselves. The fourth has evolved over the past few decades and is perhaps the greatest challenge organizations face during today's turbulent times. That fourth challenge is the focus of this article.

• What's Not Changing?
• Knowledge Transfer is Change
• Changing the Way Organizations Change
• Generations and the Integrated Approach
• Leading Constant Change: Key to Quality
• Principles for Communicating Change

• The Fourth Challenge.Changing the Way We Change.pdf (191,212 bytes)
• The Four Challenges.Emerald Publishing.Jan 2011.pdf (124,615 bytes)